ServiceNow (NOW) Seasonality
Recurring seasonal patterns for NOW — the calendar windows where ServiceNow has historically tended to rise or fall, with the win rate (how often it repeated) and average return for each, based on up to 10 years of price history.
NOW's strongest seasonal patterns
| Seasonal window | Direction | Avg return | Win rate | Hold |
|---|---|---|---|---|
| Jan 13 – Feb 3 | Bullish | +6.08% | 90% | 21d |
| May 24 – Jun 23 | Bullish | +5.92% | 90% | 30d |
| Aug 17 – Sep 16 | Bullish | +5.32% | 90% | 30d |
| Aug 12 – Sep 2 | Bullish | +5.06% | 90% | 21d |
| Oct 18 – Nov 8 | Bullish | +4.89% | 90% | 21d |
| Oct 2 – Nov 1 | Bullish | +4.87% | 90% | 30d |
| Aug 19 – Sep 18 | Bullish | +4.83% | 90% | 30d |
| Aug 18 – Sep 17 | Bullish | +4.66% | 90% | 30d |
| May 5 – May 26 | Bullish | +4.49% | 90% | 21d |
| Aug 14 – Sep 4 | Bullish | +3.91% | 90% | 21d |
| Aug 13 – Sep 3 | Bullish | +3.89% | 90% | 21d |
| Aug 7 – Sep 6 | Bullish | +3.80% | 90% | 30d |
Win rate = how often the pattern repeated in the same direction. Average return = the mean move across all analysed years. Past performance does not guarantee future results.
Explore NOW seasonality in full
See the seasonal curve chart, filter by win rate and return, and track upcoming windows — free during beta.
What is NOW stock seasonality?
Stock seasonality is the tendency of a stock to perform in a similar way during the same period each year. By analysing ServiceNow's price history across many years, SeasonalityX identifies recurring calendar windows — exact start and end dates — where NOW has repeatedly risen (bullish) or fallen (bearish). Each pattern is scored by its win rate and average return so you can judge how reliable and how strong it has been.
Seasonality is one input among many — it works best alongside your own research and risk management. Learn more in our guide to seasonal analysis and the tutorials.