Starbucks (SBUX) Seasonality
Recurring seasonal patterns for SBUX — the calendar windows where Starbucks has historically tended to rise or fall, with the win rate (how often it repeated) and average return for each, based on up to 10 years of price history.
SBUX's strongest seasonal patterns
| Seasonal window | Direction | Avg return | Win rate | Hold |
|---|---|---|---|---|
| Oct 31 – Nov 30 | Bullish | +9.04% | 100% | 30d |
| Oct 30 – Nov 29 | Bullish | +8.27% | 100% | 30d |
| Nov 1 – Nov 22 | Bullish | +8.04% | 100% | 21d |
| Oct 29 – Nov 28 | Bullish | +8.01% | 100% | 30d |
| Nov 2 – Nov 23 | Bullish | +6.54% | 100% | 21d |
| Nov 3 – Nov 24 | Bullish | +5.69% | 100% | 21d |
| Nov 4 – Nov 25 | Bullish | +5.21% | 100% | 21d |
| Nov 4 – Nov 14 | Bullish | +3.87% | 100% | 10d |
| Dec 13 – Dec 23 | Bearish | -3.86% | 100% | 10d |
| Dec 14 – Dec 24 | Bearish | -3.28% | 100% | 10d |
| Mar 22 – Apr 1 | Bullish | +3.11% | 100% | 10d |
| Dec 15 – Dec 25 | Bearish | -2.64% | 100% | 10d |
Win rate = how often the pattern repeated in the same direction. Average return = the mean move across all analysed years. Past performance does not guarantee future results.
Explore SBUX seasonality in full
See the seasonal curve chart, filter by win rate and return, and track upcoming windows — free during beta.
What is SBUX stock seasonality?
Stock seasonality is the tendency of a stock to perform in a similar way during the same period each year. By analysing Starbucks's price history across many years, SeasonalityX identifies recurring calendar windows — exact start and end dates — where SBUX has repeatedly risen (bullish) or fallen (bearish). Each pattern is scored by its win rate and average return so you can judge how reliable and how strong it has been.
Seasonality is one input among many — it works best alongside your own research and risk management. Learn more in our guide to seasonal analysis and the tutorials.