Booking Holdings (BKNG) Seasonality
Recurring seasonal patterns for BKNG — the calendar windows where Booking Holdings has historically tended to rise or fall, with the win rate (how often it repeated) and average return for each, based on the last 10 years of price history.
BKNG seasonality at a glance
Over the last 10 years, BKNG's strongest seasonal window has been Feb 6 – Feb 16: it ended higher in 10 of 10 years (100% win rate) with an average return of +4.09% across a 10-day hold. On the weak side, BKNG has historically declined between Apr 30 – May 10, falling in 9 of 10 years (average -2.35%).
In total, our analysis finds 671 recurring seasonal windows for Booking Holdings — 548 bullish and 123 bearish. The next high-win-rate window, Oct 23 – Nov 12, opens in 42 days. These figures describe historical behaviour only — not a forecast.
BKNG's upcoming & recent seasonal patterns
Holding period:10-day20-day30-dayOrdered by season — windows opening soon first, plus a couple of recently completed high-performers. Holding-period colors help you compare durations at a glance.
| Status | Seasonal window | Hold | Avg return | Win rate | This year |
|---|---|---|---|---|---|
| Completedended 28d ago | Aug 4 – Aug 14 | 10d | +2.23% | 80% | +9.16% |
| Completedended 29d ago | Aug 3 – Aug 13 | 10d | +3.15% | 80% | +10.71% |
| Upcomingin 42d | Oct 23 – Nov 12 | 20d | +3.69% | 80% | — |
| Upcomingin 53d | Nov 3 – Nov 13 | 10d | +4.05% | 80% | — |
| Upcomingin 54d | Nov 4 – Nov 14 | 10d | +3.12% | 80% | — |
| Upcomingin 57d | Nov 7 – Dec 7 | 30d | +3.63% | 80% | — |
| Upcomingin 60d | Nov 10 – Dec 10 | 30d | +1.10% | 80% | — |
Win rate = how often the pattern repeated in the same direction. Average return = the mean move across all analysed years. Past performance does not guarantee future results.
Explore BKNG seasonality in full
See the seasonal curve chart, filter by win rate and return, and track upcoming windows — free during beta.
BKNG seasonality FAQ
What has historically been the best month to buy BKNG stock?
Based on the last 10 years of price data, BKNG's strongest seasonal window starts in February: Feb 6 to Feb 16, which ended higher in 10 of 10 years (100% win rate) with an average return of +4.09%. Past seasonal patterns do not guarantee future performance.
What is BKNG's strongest seasonal pattern?
BKNG's highest-win-rate pattern in our data is the Feb 6 – Feb 16 window (10-day hold): up in 10 of the last 10 years with an average move of +4.09%.
When has BKNG historically performed worst?
BKNG's weakest recurring window has been Apr 30 to May 10, declining in 9 of 10 years with an average return of -2.35%.
How reliable are BKNG's seasonal patterns?
Each BKNG pattern is scored by its historical win rate — the share of the last 10 years it repeated in the same direction. BKNG currently shows 671 recurring windows (548 bullish, 123 bearish). Seasonality describes historical tendencies only; it is not a prediction, and past performance does not guarantee future results.
What is BKNG stock seasonality?
Seasonality is the tendency of a stock to perform in a similar way during the same period each year. By analysing Booking Holdings's price history across many years, SeasonalityX identifies recurring calendar windows — exact start and end dates — where BKNG has repeatedly risen (bullish) or fallen (bearish). Each pattern is scored by its win rate and average return so you can judge how reliable and how strong it has been.
Seasonality is one input among many — it works best alongside your own research and risk management. Learn more in our guide to seasonal analysis and the tutorials.