Dollar General (DG) Seasonality
Recurring seasonal patterns for DG — the calendar windows where Dollar General has historically tended to rise or fall, with the win rate (how often it repeated) and average return for each, based on the last 10 years of price history.
DG seasonality at a glance
Over the last 10 years, DG's strongest seasonal window has been Mar 27 – Apr 6: it ended higher in 10 of 10 years (100% win rate) with an average return of +4.60% across a 10-day hold. On the weak side, DG has historically declined between Aug 24 – Sep 3, falling in 9 of 10 years (average -6.76%).
In total, our analysis finds 709 recurring seasonal windows for Dollar General — 512 bullish and 197 bearish. The next high-win-rate window, Jul 29 – Aug 8, opens in 2 days. These figures describe historical behaviour only — not a forecast.
DG's upcoming & recent seasonal patterns
Holding period:10-day20-day30-dayOrdered by season — windows opening soon first, plus a couple of recently completed high-performers. Holding-period colors help you compare durations at a glance.
| Status | Seasonal window | Hold | Avg return | Win rate | This year |
|---|---|---|---|---|---|
| Completedended 7d ago | Jun 20 – Jul 20 | 30d | +2.01% | 80% | +10.52% |
| Completedended 12d ago | Jun 15 – Jul 15 | 30d | +2.22% | 90% | +4.73% |
| Upcomingin 2d | Jul 29 – Aug 8 | 10d | +1.90% | 80% | — |
| Upcomingin 13d | Aug 9 – Sep 8 | 30d | -6.75% | 80% | — |
| Upcomingin 18d | Aug 14 – Sep 3 | 20d | -7.16% | 80% | — |
| Upcomingin 19d | Aug 15 – Sep 4 | 20d | -6.65% | 80% | — |
| Upcomingin 20d | Aug 16 – Sep 5 | 20d | -6.83% | 80% | — |
Win rate = how often the pattern repeated in the same direction. Average return = the mean move across all analysed years. Past performance does not guarantee future results.
Explore DG seasonality in full
See the seasonal curve chart, filter by win rate and return, and track upcoming windows — free during beta.
DG seasonality FAQ
What has historically been the best month to buy DG stock?
Based on the last 10 years of price data, DG's strongest seasonal window starts in March: Mar 27 to Apr 6, which ended higher in 10 of 10 years (100% win rate) with an average return of +4.60%. Past seasonal patterns do not guarantee future performance.
What is DG's strongest seasonal pattern?
DG's highest-win-rate pattern in our data is the Mar 27 – Apr 6 window (10-day hold): up in 10 of the last 10 years with an average move of +4.60%.
When has DG historically performed worst?
DG's weakest recurring window has been Aug 24 to Sep 3, declining in 9 of 10 years with an average return of -6.76%.
How reliable are DG's seasonal patterns?
Each DG pattern is scored by its historical win rate — the share of the last 10 years it repeated in the same direction. DG currently shows 709 recurring windows (512 bullish, 197 bearish). Seasonality describes historical tendencies only; it is not a prediction, and past performance does not guarantee future results.
What is DG stock seasonality?
Stock seasonality is the tendency of a stock to perform in a similar way during the same period each year. By analysing Dollar General's price history across many years, SeasonalityX identifies recurring calendar windows — exact start and end dates — where DG has repeatedly risen (bullish) or fallen (bearish). Each pattern is scored by its win rate and average return so you can judge how reliable and how strong it has been.
Seasonality is one input among many — it works best alongside your own research and risk management. Learn more in our guide to seasonal analysis and the tutorials.