Diageo (DGE.L) Seasonality
Recurring seasonal patterns for DGE.L — the calendar windows where Diageo has historically tended to rise or fall, with the win rate (how often it repeated) and average return for each, based on the last 10 years of price history.
DGE.L seasonality at a glance
Over the last 10 years, DGE.L's strongest seasonal window has been Jun 29 – Jul 29: it ended higher in 10 of 10 years (100% win rate) with an average return of +4.76% across a 30-day hold. On the weak side, DGE.L has historically declined between Aug 17 – Sep 16, falling in 10 of 10 years (average -3.83%).
In total, our analysis finds 580 recurring seasonal windows for Diageo — 306 bullish and 274 bearish. The next high-win-rate window, Aug 11 – Sep 10, opens in 15 days. These figures describe historical behaviour only — not a forecast.
DGE.L's upcoming & recent seasonal patterns
Holding period:10-day20-day30-dayOrdered by season — windows opening soon first, plus a couple of recently completed high-performers. Holding-period colors help you compare durations at a glance.
| Status | Seasonal window | Hold | Avg return | Win rate | This year |
|---|---|---|---|---|---|
| Completedended 4d ago | Jul 3 – Jul 23 | 20d | +1.94% | 80% | +0.42% |
| Completedended 5d ago | Jul 2 – Jul 22 | 20d | +1.87% | 80% | +2.44% |
| Upcomingin 15d | Aug 11 – Sep 10 | 30d | -1.78% | 80% | — |
| Upcomingin 16d | Aug 12 – Sep 11 | 30d | -2.44% | 90% | — |
| Upcomingin 19d | Aug 15 – Sep 4 | 20d | -1.25% | 80% | — |
| Upcomingin 19d | Aug 15 – Sep 14 | 30d | -3.37% | 90% | — |
| Upcomingin 20d | Aug 16 – Sep 5 | 20d | -2.16% | 80% | — |
Win rate = how often the pattern repeated in the same direction. Average return = the mean move across all analysed years. Past performance does not guarantee future results.
Explore DGE.L seasonality in full
See the seasonal curve chart, filter by win rate and return, and track upcoming windows — free during beta.
DGE.L seasonality FAQ
What has historically been the best month to buy DGE.L stock?
Based on the last 10 years of price data, DGE.L's strongest seasonal window starts in June: Jun 29 to Jul 29, which ended higher in 10 of 10 years (100% win rate) with an average return of +4.76%. Past seasonal patterns do not guarantee future performance.
What is DGE.L's strongest seasonal pattern?
DGE.L's highest-win-rate pattern in our data is the Jun 29 – Jul 29 window (30-day hold): up in 10 of the last 10 years with an average move of +4.76%.
When has DGE.L historically performed worst?
DGE.L's weakest recurring window has been Aug 17 to Sep 16, declining in 10 of 10 years with an average return of -3.83%.
How reliable are DGE.L's seasonal patterns?
Each DGE.L pattern is scored by its historical win rate — the share of the last 10 years it repeated in the same direction. DGE.L currently shows 580 recurring windows (306 bullish, 274 bearish). Seasonality describes historical tendencies only; it is not a prediction, and past performance does not guarantee future results.
What is DGE.L stock seasonality?
Stock seasonality is the tendency of a stock to perform in a similar way during the same period each year. By analysing Diageo's price history across many years, SeasonalityX identifies recurring calendar windows — exact start and end dates — where DGE.L has repeatedly risen (bullish) or fallen (bearish). Each pattern is scored by its win rate and average return so you can judge how reliable and how strong it has been.
Seasonality is one input among many — it works best alongside your own research and risk management. Learn more in our guide to seasonal analysis and the tutorials.