JD Sports Fashion (JD.L) Seasonality
Recurring seasonal patterns for JD.L — the calendar windows where JD Sports Fashion has historically tended to rise or fall, with the win rate (how often it repeated) and average return for each, based on the last 10 years of price history.
JD.L seasonality at a glance
Over the last 10 years, JD.L's strongest seasonal window has been Aug 18 – Sep 17: it ended higher in 9 of 10 years (90% win rate) with an average return of +10.59% across a 30-day hold. On the weak side, JD.L has historically declined between May 30 – Jun 19, falling in 9 of 10 years (average -5.39%).
In total, our analysis finds 838 recurring seasonal windows for JD Sports Fashion — 553 bullish and 285 bearish. The next high-win-rate window, Aug 13 – Sep 2, opens in 17 days. These figures describe historical behaviour only — not a forecast.
JD.L's upcoming & recent seasonal patterns
Holding period:10-day20-day30-dayOrdered by season — windows opening soon first, plus a couple of recently completed high-performers. Holding-period colors help you compare durations at a glance.
| Status | Seasonal window | Hold | Avg return | Win rate | This year |
|---|---|---|---|---|---|
| Completedended 9d ago | Jun 18 – Jul 18 | 30d | +3.44% | 80% | +0.26% |
| Completedended 13d ago | Jun 24 – Jul 14 | 20d | +1.96% | 80% | +0.82% |
| Upcomingin 17d | Aug 13 – Sep 2 | 20d | +2.13% | 80% | — |
| Upcomingin 17d | Aug 13 – Sep 12 | 30d | +7.35% | 90% | — |
| Upcomingin 18d | Aug 14 – Sep 13 | 30d | +7.39% | 80% | — |
| Upcomingin 19d | Aug 15 – Sep 14 | 30d | +8.44% | 80% | — |
| Upcomingin 20d | Aug 16 – Sep 15 | 30d | +9.36% | 80% | — |
Win rate = how often the pattern repeated in the same direction. Average return = the mean move across all analysed years. Past performance does not guarantee future results.
Explore JD.L seasonality in full
See the seasonal curve chart, filter by win rate and return, and track upcoming windows — free during beta.
JD.L seasonality FAQ
What has historically been the best month to buy JD.L stock?
Based on the last 10 years of price data, JD.L's strongest seasonal window starts in August: Aug 18 to Sep 17, which ended higher in 9 of 10 years (90% win rate) with an average return of +10.59%. Past seasonal patterns do not guarantee future performance.
What is JD.L's strongest seasonal pattern?
JD.L's highest-win-rate pattern in our data is the Aug 18 – Sep 17 window (30-day hold): up in 9 of the last 10 years with an average move of +10.59%.
When has JD.L historically performed worst?
JD.L's weakest recurring window has been May 30 to Jun 19, declining in 9 of 10 years with an average return of -5.39%.
How reliable are JD.L's seasonal patterns?
Each JD.L pattern is scored by its historical win rate — the share of the last 10 years it repeated in the same direction. JD.L currently shows 838 recurring windows (553 bullish, 285 bearish). Seasonality describes historical tendencies only; it is not a prediction, and past performance does not guarantee future results.
What is JD.L stock seasonality?
Stock seasonality is the tendency of a stock to perform in a similar way during the same period each year. By analysing JD Sports Fashion's price history across many years, SeasonalityX identifies recurring calendar windows — exact start and end dates — where JD.L has repeatedly risen (bullish) or fallen (bearish). Each pattern is scored by its win rate and average return so you can judge how reliable and how strong it has been.
Seasonality is one input among many — it works best alongside your own research and risk management. Learn more in our guide to seasonal analysis and the tutorials.