PepsiCo (PEP) Seasonality
Recurring seasonal patterns for PEP — the calendar windows where PepsiCo has historically tended to rise or fall, with the win rate (how often it repeated) and average return for each, based on the last 10 years of price history.
PEP seasonality at a glance
Over the last 10 years, PEP's strongest seasonal window has been Jun 29 – Jul 29: it ended higher in 10 of 10 years (100% win rate) with an average return of +4.73% across a 30-day hold. On the weak side, PEP has historically declined between Sep 6 – Sep 26, falling in 10 of 10 years (average -2.36%).
In total, our analysis finds 465 recurring seasonal windows for PepsiCo — 321 bullish and 144 bearish. The next high-win-rate window, Aug 7 – Aug 17, opens in 11 days. These figures describe historical behaviour only — not a forecast.
PEP's upcoming & recent seasonal patterns
Holding period:10-day20-day30-dayOrdered by season — windows opening soon first, plus a couple of recently completed high-performers. Holding-period colors help you compare durations at a glance.
| Status | Seasonal window | Hold | Avg return | Win rate | This year |
|---|---|---|---|---|---|
| Completedended 7d ago | Jun 30 – Jul 20 | 20d | +2.87% | 90% | +0.04% |
| Completedended 21d ago | Jun 26 – Jul 6 | 10d | +1.72% | 80% | +1.34% |
| Upcomingin 11d | Aug 7 – Aug 17 | 10d | +1.17% | 80% | — |
| Upcomingin 11d | Aug 7 – Sep 6 | 30d | +1.20% | 80% | — |
| Upcomingin 12d | Aug 8 – Sep 7 | 30d | +1.29% | 80% | — |
| Upcomingin 14d | Aug 10 – Aug 20 | 10d | +1.32% | 80% | — |
| Upcomingin 15d | Aug 11 – Aug 21 | 10d | +1.16% | 80% | — |
Win rate = how often the pattern repeated in the same direction. Average return = the mean move across all analysed years. Past performance does not guarantee future results.
Explore PEP seasonality in full
See the seasonal curve chart, filter by win rate and return, and track upcoming windows — free during beta.
PEP seasonality FAQ
What has historically been the best month to buy PEP stock?
Based on the last 10 years of price data, PEP's strongest seasonal window starts in June: Jun 29 to Jul 29, which ended higher in 10 of 10 years (100% win rate) with an average return of +4.73%. Past seasonal patterns do not guarantee future performance.
What is PEP's strongest seasonal pattern?
PEP's highest-win-rate pattern in our data is the Jun 29 – Jul 29 window (30-day hold): up in 10 of the last 10 years with an average move of +4.73%.
When has PEP historically performed worst?
PEP's weakest recurring window has been Sep 6 to Sep 26, declining in 10 of 10 years with an average return of -2.36%.
How reliable are PEP's seasonal patterns?
Each PEP pattern is scored by its historical win rate — the share of the last 10 years it repeated in the same direction. PEP currently shows 465 recurring windows (321 bullish, 144 bearish). Seasonality describes historical tendencies only; it is not a prediction, and past performance does not guarantee future results.
What is PEP stock seasonality?
Stock seasonality is the tendency of a stock to perform in a similar way during the same period each year. By analysing PepsiCo's price history across many years, SeasonalityX identifies recurring calendar windows — exact start and end dates — where PEP has repeatedly risen (bullish) or fallen (bearish). Each pattern is scored by its win rate and average return so you can judge how reliable and how strong it has been.
Seasonality is one input among many — it works best alongside your own research and risk management. Learn more in our guide to seasonal analysis and the tutorials.