Sally Beauty Holdings, Inc. (SBH) Seasonality
Recurring seasonal patterns for SBH — the calendar windows where Sally Beauty Holdings, Inc. has historically tended to rise or fall, with the win rate (how often it repeated) and average return for each, based on the last 10 years of price history.
SBH seasonality at a glance
Over the last 10 years, SBH's strongest seasonal window has been Oct 12 – Nov 11: it ended higher in 9 of 10 years (90% win rate) with an average return of +11.73% across a 30-day hold. On the weak side, SBH has historically declined between Mar 13 – Apr 12, falling in 10 of 10 years (average -6.00%).
In total, our analysis finds 753 recurring seasonal windows for Sally Beauty Holdings, Inc. — 384 bullish and 369 bearish. The next high-win-rate window, Sep 13 – Oct 13, opens in 48 days. These figures describe historical behaviour only — not a forecast.
SBH's upcoming & recent seasonal patterns
Holding period:10-day20-day30-dayOrdered by season — windows opening soon first, plus a couple of recently completed high-performers. Holding-period colors help you compare durations at a glance.
| Status | Seasonal window | Hold | Avg return | Win rate | This year |
|---|---|---|---|---|---|
| Completedended 3d ago | Jul 14 – Jul 24 | 10d | +1.85% | 80% | +0.91% |
| Completedended 3d ago | Jun 24 – Jul 24 | 30d | +4.09% | 80% | +1.19% |
| Upcomingin 48d | Sep 13 – Oct 13 | 30d | -6.24% | 80% | — |
| Upcomingin 50d | Sep 15 – Oct 15 | 30d | -5.82% | 80% | — |
| Upcomingin 51d | Sep 16 – Oct 16 | 30d | -4.84% | 80% | — |
| Upcomingin 52d | Sep 17 – Oct 7 | 20d | -4.82% | 80% | — |
| Upcomingin 52d | Sep 17 – Oct 17 | 30d | -4.89% | 80% | — |
Win rate = how often the pattern repeated in the same direction. Average return = the mean move across all analysed years. Past performance does not guarantee future results.
Explore SBH seasonality in full
See the seasonal curve chart, filter by win rate and return, and track upcoming windows — free during beta.
SBH seasonality FAQ
What has historically been the best month to buy SBH stock?
Based on the last 10 years of price data, SBH's strongest seasonal window starts in October: Oct 12 to Nov 11, which ended higher in 9 of 10 years (90% win rate) with an average return of +11.73%. Past seasonal patterns do not guarantee future performance.
What is SBH's strongest seasonal pattern?
SBH's highest-win-rate pattern in our data is the Oct 12 – Nov 11 window (30-day hold): up in 9 of the last 10 years with an average move of +11.73%.
When has SBH historically performed worst?
SBH's weakest recurring window has been Mar 13 to Apr 12, declining in 10 of 10 years with an average return of -6.00%.
How reliable are SBH's seasonal patterns?
Each SBH pattern is scored by its historical win rate — the share of the last 10 years it repeated in the same direction. SBH currently shows 753 recurring windows (384 bullish, 369 bearish). Seasonality describes historical tendencies only; it is not a prediction, and past performance does not guarantee future results.
What is SBH stock seasonality?
Stock seasonality is the tendency of a stock to perform in a similar way during the same period each year. By analysing Sally Beauty Holdings, Inc.'s price history across many years, SeasonalityX identifies recurring calendar windows — exact start and end dates — where SBH has repeatedly risen (bullish) or fallen (bearish). Each pattern is scored by its win rate and average return so you can judge how reliable and how strong it has been.
Seasonality is one input among many — it works best alongside your own research and risk management. Learn more in our guide to seasonal analysis and the tutorials.