Sonos, Inc. (SONO) Seasonality
Recurring seasonal patterns for SONO — the calendar windows where Sonos, Inc. has historically tended to rise or fall, with the win rate (how often it repeated) and average return for each, based on the last 8 years of price history. Sonos, Inc. has less than 10 years of trading history, so these patterns use all 8 available years.
SONO seasonality at a glance
Over the last 8 years, SONO's strongest seasonal window has been Oct 26 – Nov 25: it ended higher in 8 of 8 years (100% win rate) with an average return of +16.04% across a 30-day hold. On the weak side, SONO has historically declined between Sep 20 – Oct 10, falling in 7 of 8 years (average -6.12%).
In total, our analysis finds 861 recurring seasonal windows for Sonos, Inc. — 487 bullish and 374 bearish. The next high-win-rate window, Aug 21 – Aug 31, opens in 25 days. These figures describe historical behaviour only — not a forecast.
SONO's upcoming & recent seasonal patterns
Holding period:10-day20-day30-dayOrdered by season — windows opening soon first, plus a couple of recently completed high-performers. Holding-period colors help you compare durations at a glance.
| Status | Seasonal window | Hold | Avg return | Win rate | This year |
|---|---|---|---|---|---|
| Completedended 68d ago | May 10 – May 20 | 10d | -6.37% | 86% | -0.27% |
| Completedended 71d ago | May 7 – May 17 | 10d | -4.55% | 86% | -0.40% |
| Upcomingin 25d | Aug 21 – Aug 31 | 10d | +3.14% | 86% | — |
| Upcomingin 51d | Sep 16 – Sep 26 | 10d | -5.28% | 88% | — |
| Upcomingin 53d | Sep 18 – Sep 28 | 10d | -1.96% | 88% | — |
| Upcomingin 54d | Sep 19 – Oct 9 | 20d | -5.56% | 88% | — |
| Upcomingin 55d | Sep 20 – Oct 10 | 20d | -6.12% | 88% | — |
Win rate = how often the pattern repeated in the same direction. Average return = the mean move across all analysed years. Past performance does not guarantee future results.
Explore SONO seasonality in full
See the seasonal curve chart, filter by win rate and return, and track upcoming windows — free during beta.
SONO seasonality FAQ
What has historically been the best month to buy SONO stock?
Based on the last 8 years of price data, SONO's strongest seasonal window starts in October: Oct 26 to Nov 25, which ended higher in 8 of 8 years (100% win rate) with an average return of +16.04%. Past seasonal patterns do not guarantee future performance.
What is SONO's strongest seasonal pattern?
SONO's highest-win-rate pattern in our data is the Oct 26 – Nov 25 window (30-day hold): up in 8 of the last 8 years with an average move of +16.04%.
When has SONO historically performed worst?
SONO's weakest recurring window has been Sep 20 to Oct 10, declining in 7 of 8 years with an average return of -6.12%.
How reliable are SONO's seasonal patterns?
Each SONO pattern is scored by its historical win rate — the share of the last 8 years it repeated in the same direction. SONO currently shows 861 recurring windows (487 bullish, 374 bearish). Seasonality describes historical tendencies only; it is not a prediction, and past performance does not guarantee future results.
What is SONO stock seasonality?
Stock seasonality is the tendency of a stock to perform in a similar way during the same period each year. By analysing Sonos, Inc.'s price history across many years, SeasonalityX identifies recurring calendar windows — exact start and end dates — where SONO has repeatedly risen (bullish) or fallen (bearish). Each pattern is scored by its win rate and average return so you can judge how reliable and how strong it has been.
Seasonality is one input among many — it works best alongside your own research and risk management. Learn more in our guide to seasonal analysis and the tutorials.