Williams-Sonoma, Inc. (WSM) Seasonality
Recurring seasonal patterns for WSM — the calendar windows where Williams-Sonoma, Inc. has historically tended to rise or fall, with the win rate (how often it repeated) and average return for each, based on the last 10 years of price history.
WSM seasonality at a glance
Over the last 10 years, WSM's strongest seasonal window has been May 23 – Jun 12: it ended higher in 9 of 10 years (90% win rate) with an average return of +9.81% across a 20-day hold. On the weak side, WSM has historically declined between May 12 – May 22, falling in 10 of 10 years (average -5.36%).
In total, our analysis finds 777 recurring seasonal windows for Williams-Sonoma, Inc. — 632 bullish and 145 bearish. The next high-win-rate window, Aug 2 – Sep 1, opens in 6 days. These figures describe historical behaviour only — not a forecast.
WSM's upcoming & recent seasonal patterns
Holding period:10-day20-day30-dayOrdered by season — windows opening soon first, plus a couple of recently completed high-performers. Holding-period colors help you compare durations at a glance.
| Status | Seasonal window | Hold | Avg return | Win rate | This year |
|---|---|---|---|---|---|
| Completedended 10d ago | Jul 7 – Jul 17 | 10d | +1.65% | 80% | +3.00% |
| Completedended 33d ago | May 25 – Jun 24 | 30d | +8.05% | 80% | +22.42% |
| Upcomingin 6d | Aug 2 – Sep 1 | 30d | +5.02% | 90% | — |
| Upcomingin 7d | Aug 3 – Aug 13 | 10d | +3.67% | 90% | — |
| Upcomingin 7d | Aug 3 – Aug 23 | 20d | +7.13% | 80% | — |
| Upcomingin 7d | Aug 3 – Sep 2 | 30d | +4.60% | 90% | — |
| Upcomingin 8d | Aug 4 – Aug 24 | 20d | +6.69% | 80% | — |
Win rate = how often the pattern repeated in the same direction. Average return = the mean move across all analysed years. Past performance does not guarantee future results.
Explore WSM seasonality in full
See the seasonal curve chart, filter by win rate and return, and track upcoming windows — free during beta.
WSM seasonality FAQ
What has historically been the best month to buy WSM stock?
Based on the last 10 years of price data, WSM's strongest seasonal window starts in May: May 23 to Jun 12, which ended higher in 9 of 10 years (90% win rate) with an average return of +9.81%. Past seasonal patterns do not guarantee future performance.
What is WSM's strongest seasonal pattern?
WSM's highest-win-rate pattern in our data is the May 23 – Jun 12 window (20-day hold): up in 9 of the last 10 years with an average move of +9.81%.
When has WSM historically performed worst?
WSM's weakest recurring window has been May 12 to May 22, declining in 10 of 10 years with an average return of -5.36%.
How reliable are WSM's seasonal patterns?
Each WSM pattern is scored by its historical win rate — the share of the last 10 years it repeated in the same direction. WSM currently shows 777 recurring windows (632 bullish, 145 bearish). Seasonality describes historical tendencies only; it is not a prediction, and past performance does not guarantee future results.
What is WSM stock seasonality?
Stock seasonality is the tendency of a stock to perform in a similar way during the same period each year. By analysing Williams-Sonoma, Inc.'s price history across many years, SeasonalityX identifies recurring calendar windows — exact start and end dates — where WSM has repeatedly risen (bullish) or fallen (bearish). Each pattern is scored by its win rate and average return so you can judge how reliable and how strong it has been.
Seasonality is one input among many — it works best alongside your own research and risk management. Learn more in our guide to seasonal analysis and the tutorials.