Apple (AAPL) Stock Seasonality: When It Has Historically Risen and Fallen
June 17, 2026
Apple (AAPL) is one of the most analysed stocks on earth, so a recurring seasonal pattern is notable. Across the last 15 years, two stretches stand out — one strongly positive, one mildly negative.
Apple's strongest seasonal window
Apple’s standout window runs from roughly June 20 to July 20: an average gain of +7.1% that has been positive in all 15 of the last 15 years (a 100% win rate). It lines up with the broader mega-cap summer run into Q2 earnings.
| Window | Length | Avg return | Win rate (15y) |
|---|---|---|---|
| Jun 20 – Jul 20 | 30 days | +7.1% | 100% |
| Jun 21 – Jul 21 | 30 days | +6.5% | 100% |
| Jun 19 – Jul 19 | 30 days | +6.2% | 100% |
Apple's historically weaker stretch
The flip side is late winter: a window around mid-February into early March has averaged about −2.4%, down in roughly two-thirds of years. It’s a much weaker, lower-conviction pattern than the summer strength — but worth knowing if you’re timing an entry.
See Apple's full seasonal breakdown — every window, year by year.
View AAPL seasonalityPast seasonal performance does not guarantee future results. Win rates and average returns are historical base rates, not predictions. This is for informational purposes only and is not financial advice.
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